That said, did any of us cringe – just a little – when he seemed to be using his professional ‘do’ to profess his love for his new wife at the Golden Globes last night?
Of course we all love a good romantic declaration, but the wrong platform and occasion can feel a bit like someone has chosen their works Christmas do to share the details of their intimate life with the other half. Wrong. Just wrong.
So, this got me thinking about how social media can equally become that rather suspect platform, and how it might be a good time to offer a few pertinent thoughts on using your channels to say the right thing, in the right way.
1. If there’s any doubt, there’s no doubt.
If you’re really not 100% sure that your social media post is going to be well received, that it is accurate, or that you’re not going to cause offence to a certain person or persons, it really isn’t worth posting at all.
2. Self-bragging is desperately dull
Of course you’ll use social media to say the positive things you’re doing, have done, or are hoping to. Great. We get that.
What we don’t necessarily want is to hear every finite detail of you and your activities – without seeing some engagement with others in your social media space.
Remember social media is there for you to also comment and engage. It’s not one way traffic about Me, Me, I, I.
3. Hashtag with purpose
There is such thing as overuse of a hashtag. Using it for pretty much every word of your conversation or post just looks rather daft and is probably pretty ineffective. Use it for the main subject matter of your content and let it have meaning.
4. Who am I talking to?
Whether you’re chatting to your best friend, three-year-old nephew or your boss, your tone of voice changes in the verbal world. Bear that in mind when you’re using social media.
Inevitably you’re reaching out to ‘the masses’ and can’t shift your tone for everyone from the business customer to your mate with the twitter account, but bear in mind a good profile of who it is you typically aim to reach, and speak as if speaking to them.
5. Keep it up
Okay, rather obvious, but little point in posting if you’re not going to do so fairly frequently. It doesn’t help you, your social media profile (or your brand if appropriate) to disappear off the radar for months at a time and then post dozens of times to free yourself from your guilt when you return. Like a relationship (even if it’s not with George Clooney) it needs continuous work!