Crisis management is the activity of preserving and protecting a brand’s reputation and its stakeholder relationships in the face of an event or crisis impacting on the business or individual.
Typically, this means the process will be set in motion with little notice and with urgent need.
It might be that the crisis centres upon an issue directly emanating from the business itself (major product recall or disaster at the organisation’s site), or that the crisis has come about through a member of personnel associated with the brand (ie death or arrest of significant staff member for example).
Crisis management is the action of tackling an issue to best effect, where ‘risk management’ is the process which ideally takes place in advance to ensure potential threats are understood and planned for.
A business with crisis management steps in place is better able to safeguard not only its own reputation, but to maintain greater relationships with its customers and other stakeholders in the face of unexpected adversity.
We can help by stepping into the crisis, helping an organisation quickly and competently strategise the response – then deliver to best effect.
Our experience means we have a good level of knowledge of how the media will react as the crisis evolves, how best to handle them, who should say and do what…and how the issue can be drawn to the best available conclusion.
We act either as media minder (standing in the shadow of the company person charged with fronting out the crisis) or speaking directly to the press on your behalf.
We will help with internal communications, stakeholder messaging, urgent press conferences and statements, 24-7 press office activity, customer interaction, social media representation and much more.
Among other crisis scenarios we have tackled are – the on-site unexpected cancellation of the Suffolk Show in the case of extreme weather; police matters involving staff at client organisations; major restructuring and job-losses at client sites.
Not only will we handle the current crisis but we will use the learnings with you to help you implement a plan for crisis prevention and management in the future.