So what about in the world of agency and client?
Can we apply it there too?
Is it possible for both parties to respectfully part from their current agreement without a war of words and with each one able to keep head held high? Well, certainly you’d like to think so. There are all sorts of reasons that a retained arrangement might come to an end, but these are just some of the more likely:
In all these scenarios, there’s every reason to believe that both sides would walk away to their respective camps feeling unharmed by the former union – and in some cases even hopeful that a ‘recoupling’ may occur again at such time as project, budget or personnel makes it viable.
The worst kind of uncoupling however, is when one or other party feels that the whole scenario ‘just isn’t working’. That’s not to say that only the client stands a chance of feeling aggrieved.
Yes, it may be them that chooses to part company – owing to personality issues, lack of promised results, frustration about rising of fees, poor communication of status.
But, it could just as easily be the agency or consultant. They may come to feel – they’re over servicing for the fee paid, that the client’s business model just doesn’t allow for the results they require, that the client is rude, unhelpful or disrespectful…or that fees are always paid late.
No-one is ever suggesting you should avoid uncoupling if you feel it’s the right move. In fact, in certain cases I’ve seen, it can work even better and create a newfound respect for an adhoc working platform, or allow for new work to be picked up in that sector but with the benefit of hindsight experience!
Here’s my top tips for uncoupling in the best way possible:
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