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Blog

A Seat on the Board? Are you Insane?

Posted by Deborah | June 2nd, 2015 | No responses

If there’s one thing the Thomas Cook debacle reminded us of, it’s that there are still some major corporates running with the view that perhaps […]

What does the Britain’s Got Talent formula teach us about Marketing?

Posted by Deborah | June 1st, 2015 | No responses

I’m not going to lie. I despise myself for being even slightly curious as to the winner of Britain’s Got Talent. I mean, for goodness […]

FIFA Has Created a Sponsor Dilemma. How do you get Sponsorship Right?

Posted by Deborah | May 29th, 2015 | No responses

While the sponsors attached to FIFA haven’t all been completely running for the hills in light of the latest scandal, it’s certainly presented an interesting […]

Me, Me, Me, I, I, I…And the Mistake Too Many Businesses Make

Posted by Deborah | May 28th, 2015 | No responses

We’ve all known people in our lives who, when you sit down to ‘exchange stories’ you find yourself on the receiving end of a relentless […]

What I wish i’d known before I started my PR career

Posted by Deborah | May 27th, 2015 | No responses

No matter what career you’re in, and however much you may love it (the majority of the time) there’s probably one or two aspects where […]

Can their Success be your Marketing Victory?

Posted by Deborah | May 26th, 2015 | No responses

A savvy marketing or communications manager is the kind you want to be friends (as well as colleagues) with. They’re the kind that manages, in […]

Sail Your Way to PR Success With Tips from Cunard

Posted by Deborah | May 25th, 2015 | No responses

Today is a mammoth day in the history of the shipping line Cunard. Thousands will line the dockside in Liverpool to see three of the […]

Social Media and Brand Susceptibility – Help! I’m Scared of the Critics

Posted by Deborah | May 22nd, 2015 | No responses

While most of us recognise the great many benefits of engaging in conversation on social media, the ‘pro’ sentiment isn’t altogether universal. What I hear […]

Just 15 Minutes to Marketing Success (And how to stop complaining you’re busy)

Posted by Deborah | May 21st, 2015 | No responses

How busy am I compared with you? And is my ‘busy’ more purposeful than yours? Could my ‘busy’ be more productive in the grand scheme […]

Never Mind the Problem – Give me a Solution

Posted by Deborah | May 20th, 2015 | No responses

Of all the corporate communications teams to be in right now, one can’t imagine it’s huge fun being in the thick of the Thomas Cook […]