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Blog
journalists

Journalists Love PR People

Posted by Deborah | June 5th, 2014 | No responses

Well, okay, the truth of the matter here is, they don’t always…but they could learn to. Having been both a journalist and a PR, I’ve […]

shakespeare

Copywriting and Content Marketing…One and the same?

Posted by Deborah | June 4th, 2014 | No responses

A lot is being said about the importance of content marketing as part of a business’s profiling strategy. So does that just mean copywriting with […]

diy

Marketing DIY Month

Posted by Deborah | June 2nd, 2014 | 3 Responses

We’ve made it to June – a month marked in the United States as Entrepreneurs Do It Yourself Marketing Month. In honour of that, here’s my […]

person-brand

PR the Person or PR the Brand?

Posted by Deborah | May 29th, 2014 | No responses

So we’ve all sifted through the newspapers and online conversation over the last few days and seen the barrage of UKIP / Farage-focused narrative. Of […]

off-duty

Are you ever ‘off duty’ from your own marketing?

Posted by Deborah | May 23rd, 2014 | No responses

Dial option 1 for this. Press option 2 for that. It’s option 3 if you’re getting annoyed. Now option 4 if this process has got […]

van-gaal

The Van Gaal Effect: How a change at the top can affect PR strategy

Posted by Deborah | May 21st, 2014 | No responses

AND so the deal is done. After something of a false start with David Moyes, Manchester United has now signed Louis Van Gaal as their […]

10k-run

In business and in life, it’s your race and yours alone

Posted by Deborah | May 20th, 2014 | No responses

I’m sat writing this latest column a matter of hours after completing what has to be one of the best 10k round-the-town races in the […]

top-ten

Top 10 Reasons Companies Seek PR and Marketing Support

Posted by Deborah | May 16th, 2014 | No responses

Over the years of being in public relations, I’ve seen all sorts of corporate motivations for enlisting PR and marketing help. Here are a few: […]

listen-ear

Are we listening as well as we hear?

Posted by Deborah | May 15th, 2014 | No responses

Do any of us really HEAR what it is our clients want from us? It’s a simple enough question, and Lord knows, we spend a […]

stephen-sutton

Five lessons Stephen Sutton could teach us in business

Posted by Deborah | May 14th, 2014 | 2 Responses

We were all touched by the incredible spirit and determination which kept Stephen Sutton campaigning in his final months whilst fighting cancer. It struck me […]