Archive

Why the Bake-Off is a Perfect Marketing Example

Posted by Deborah | July 28th, 2015 | No responses

It’s heading back to our screens within days, and we’re all set for water-cooler gossip around who’s got a saggy bottom and who had perky buns. When the Great British Bake-Off first aired in 2010, it would have seemed a case of wishful thinking to assume it would be a […]

Does the world of sport need a PR re-think?

Posted by Deborah | July 27th, 2015 | No responses

In the course of the last week I’ve caught no end of analysis and commentary questioning aspects of sport, and its accompanying PR. On the one hand, we’ve heard huge amounts about the Sky team as it completed its impressive run of form with a win in the Tour de […]

Stop with the sticking plasters. Have a strategy.

Posted by Deborah | July 23rd, 2015 | No responses

I have a friend who has tried to run a marathon upwards of half a dozen times now. I say ‘tried’ because every time he’s become immersed in the training and preparation, he finds himself scuppered by injury, illness, or a complete psychological panic. His problem? He’s as far removed […]

Let’s Make Friends…And Tips on Getting a Journalist to Value You

Posted by Deborah | July 22nd, 2015 | No responses

I can’t tell you how many times I’ve been to see a client and the first thing they say about members of the media is ‘they never run my stuff’. Invariably, the dialogue that follows tends to include their proclamations along the lines of:   It was a great story […]

Sun, Sea, Sand and….Silly Season: Make Summer Work for You

Posted by Deborah | July 16th, 2015 | No responses

School gates are closing all over the place for the summer holidays this week, and it pushes us into the territory often referred to as ‘Silly Season’. With parliament out, schools closed, families on holiday, and workplaces running on lower staff numbers, this is the time of year we label […]

What Part Should PR World Play in Charities Responding to Fundraising Saga?

Posted by Deborah | July 13th, 2015 | No responses

It’s been confirmed that it will now be a matter of legal requirement for charities to explicitly set out how they plan to protect the more vulnerable when it comes to fundraising tactics. This places a huge pressure on causes to consolidate their communication methodology and to be sure their […]

Ten Years Since Securing the Olympics, What’s to Learn?

Posted by Deborah | July 7th, 2015 | No responses

It’s a decade this week since London secured the position as host of the Olympic Games 2012. Thanks to an impressive presentation by Lord Coe and a great deal of cumulative creativity and logistic insight, Britain was to stage one heck of an international party. Looking back almost three years […]

One Decade On – A World Apart in Communication

Posted by Deborah | July 6th, 2015 | No responses

One of the greatest things about our advances in communication and connectivity, is our ability to ‘know everything instantly’. If I want to reach a customer, be on top of industry comment, see the very latest headlines, or even just get a picture of my niece winning her first sports […]

BP – Costly Settlement, Costly PR Failure

Posted by Deborah | July 3rd, 2015 | No responses

It’s now some five years since the Gulf of Mexico oil spill, and today we hear BP has finally reached a mammoth settlement. The US Attorney General has said that the sum agreed – an eye-watering £12billion – is the largest to be paid by a single company in US […]