Archive

Why it Pays to Get Personal in PR

Posted by Deborah | April 30th, 2015 | No responses

Jean Nidetch may not be a name that trips off the tongue or is up there with those you’d naturally regard as a ‘household name’. But Jean Nidetch, whose death was announced this week, achieved phenomenal success by creating a brand and a surrounding PR story from her own personal […]

Is it time the newspaper world considered some PR?

Posted by Deborah | April 29th, 2015 | No responses

As an ex newspaper journalist, I find it a really interesting opportunity for debate when a client asks ‘…but seriously, why do I want to be in a newspaper?’. When I first stepped over from journalism into PR about 10 years ago, the main task I was being commissioned with […]

Can Controversial Publicity Still Serve Your Brand?

Posted by Deborah | April 28th, 2015 | 4 Responses

Doubtless you’ve heard the sentiment before – There’s no such thing as bad publicity. The argument might suggest that any amount of column inches received for your brand is useful in terms of awareness and reaching the consumer consciousness. But is it really a true statement? The question has been […]

No need to be ‘on hold’ until post election

Posted by Deborah | April 20th, 2015 | No responses

Holiday seasons, the financial year end, a change of management, or a company relocation…these are just some of the many and varied reasons which can make a decision maker question the timing of marketing. Of course, this next few weeks sees us throw an altogether different one into the mix… […]

Content Marketing – What you need to know

Posted by Deborah | April 14th, 2015 | No responses

If you’re interested in marketing, or advised by a marketeer, doubtless you’ll have heard references to ‘content marketing’ and the fact that you really need to prioritise it this year. So what is it, why does it matter to you, and how do you (or a supplier of your choice) […]

What’s the election teaching us so far?

Posted by Deborah | April 8th, 2015 | No responses

We’re still several weeks away from polling day, and certainly too far to be calling who the winner is with any certainty. But, for anyone with an interest in PR and marketing, the start of the General Election countdown is already creating some good discussion points, with which to start […]