PR for Membership Organisations – Is it so different?

Posted by Deborah | February 24th, 2015 | No responses

Take a quick glimpse inside the purse of your friend, colleague or family member, and you get a pretty interesting indication of their loyalties and aspirations. No, it’s not so much about the cash they carry, as the cards representing the bodies and organisations to which they’re associated as a […]

New (Chinese) Year – New Marketing Momentum

Posted by Deborah | February 19th, 2015 | No responses

Need an excuse to turn over a new leaf when it comes to the marketing and PR of your brand or business? Thank goodness it’s another New Year already. Yes, if you’ve tripped up already since seeing in 2015 with a chorus of Auld Lang Syne, you now get an […]

How to use PR to get some LOVE for your brand

Posted by Deborah | February 14th, 2015 | No responses

Come on then you romantic Valentine’s celebrators… are you ‘feeling the love’ today? As a certain pop diva once said (no points for this one) ‘Learning to Love Yourself is the Greatest Love of All’. No, you’re not about to hear me spout chapter on verse on inner-child psychology and […]


How do you stop your communications strategy looking like Groundhog Day?

Posted by Deborah | February 2nd, 2015 | No responses

How do you stop your communications strategy looking like Groundhog Day? Folklore carries all kinds of predictions and promises surrounding February 2nd and the day celebrated as Groundhog Day. For most of us it means little more than the title of the Bill Murray film…and a sentence to capture a state […]