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f1

What F1 teaches us about Marketing and PR

Posted by Deborah | November 24th, 2014 | No responses

So we’re another season down, and this time congratulating the achievements of Lewis Hamilton on his second World Championship win. Many of us who get absorbed in the Formula One circus throughout the year will either own businesses or play a lead role in them, so when we watch, might […]

endorsement

To Celeb or Not to Celeb – That is the Question

Posted by Deborah | November 24th, 2014 | No responses

EVER pondered how great it would be to get a household name shouting about the joys or benefits of your product? Ever convinced yourself that your brand would be an overnight success if only a mere B-List (or C, or D..!) celebrity would declare themselves a customer for PR purposes? […]