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results

Proof and Payment: Does Payment on Results Have a Place?

Posted by Deborah | September 22nd, 2014 | No responses

I was reminded again the other day what a fundamental issue the PR & marketing world still has in ensuring the value of our work is understood. Not for the first time, I found myself clarifying to a new client why he would be expected to part with his hard earned […]

twin-towers

Remembering 9/11….& a lesson in responsible communication

Posted by Deborah | September 11th, 2014 | No responses

It’s one of those moments etched in our memories for eternity. You remember where you were when you heard the news, your horror at the tv images, and that sickening feeling in the pit of your stomach as if this was surely the stuff of a blockbuster film. Yes, we’re […]

mirror

You’re the problem!

Posted by Deborah | September 9th, 2014 | No responses

It’s never an easy conversation – telling someone that actually, despite all their theories and alternative perspectives, the problem they have may be staring them in the face (via the mirror). It’s like admitting to a friend that you can see exactly why she always attracts the ‘user’ fellas (because […]