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ice-bucket

Ice Buckets and Other Crazes: How do we make sure the message is as good as the method?

Posted by Deborah | August 22nd, 2014 | No responses

The other day I found myself listening to a group of business people discussing the potential merits of carrying out an office ‘ice bucket challenge’ in the hope of gaining some publicity. To be fair, I was merely capturing parts of the dialogue while slurping on a coffee at a […]

uncoupling

Conscious Uncoupling – Agency & Client

Posted by Deborah | August 18th, 2014 | No responses

When Paltrow and Martin coined the phrase conscious uncoupling, they did so to capture the sense they were amicably letting go of their marital tie. Of course, if there’s ever going to be a split – of marriage, minds or money – we all hope it will be done in a […]