Big Bang or Slow, Steady?…It’s all in the Pace

Posted by Deborah | July 23rd, 2014 | No responses

Remember that story about the hare and the tortoise? There can’t be many of us who haven’t had that childhood tale told to us in one context or other during our early years. It has struck me many a time in the formulating of PR and marketing strategies, that we often […]


A perfect partnership – or deeply different disciplines?

Posted by Deborah | July 15th, 2014 | No responses

Even at the wildest of guesses, I suspect in the last month alone I’ve been asked to support upwards of a dozen charitable endeavours. I’ve been stopped at the supermarket entrance, subjected to a doorstep campaign-pitch, received a linkedin plea, and even been verbally asked to support a pre-schooler’s sponsored […]


I’m in the club. Now what?

Posted by Deborah | July 8th, 2014 | No responses

I can’t tell you the number of times in recent years I’ve visited a potential client, only to hear them proclaim: ‘Well I’m on social media – but nothing is really changing…’. With every new medium that arises, from Facebook to twitter to Pinterest to Jelly, companies the world over […]


What do you mean, “no”?

Posted by Deborah | July 1st, 2014 | No responses

Have you ever noticed how difficult it is to say ‘no’ in the world of business? It’s almost as if there’s a default setting urging us to say ‘yes, of course’, rather than face the consequences of occasionally refusing to conform or acquiesce. Okay, so it’s not always the case, but […]